SUMMARY
We are looking for a creative person with a passion for online advertising and a soft spot for all things social media. Why? Because we’re a fast growing digital marketing and advertising agency on a mission to craft highly personalized marketing strategies to drive top-line growth for our B2B and B2C clients.
The Paid Social Coordinator is responsible for building and optimizing paid social efforts for lead generation and some e-commerce. As a Paid Social Coordinator (for campaigns on Facebook and LinkedIn), your top three accountabilities are:
- Creative Development (source and develop creative assets)
- Team Coordination (assisting in task coordination for vendors)
- Basic Builds & Optimizations (campaign builds, quality control and optimizations)
Within our growing Paid Social department, you’ll report to our Senior Paid Social Strategist, work closely with another Paid Social Specialist, and collaborate with other departments on a regular basis.
We communicate through Slack, manage tasks and projects through Teamwork, and organize files in Google Workspace.
This is a full-time employee position, with health and dental benefits, as well as a retirement package.
**Please note that this full time role is only open to US residents at this time.
A DAY IN THE LIFE OF A PAID SOCIAL COORDINATOR
- Build campaigns using Facebook, LinkedIn, and other exciting paid media platforms as directed.
- Manage day-to-day running and optimizing social ad campaigns, as well as other aspects of campaigns including building audiences, a/b testing, architecting marketing funnels, assisting in the development of high converting image and video creative.
- Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace.
- Conduct extensive audience, placement, and platform research to help inform Paid Social strategies for Optidge clients.
- Monitor competitive, industry and paid social changes and translate into actionable recommendations.
- Monitor daily trends, ROAS, profit and spend across multiple clients. Analyze campaign metrics (clicks, impressions, conversions, bids, audiences, etc.) to optimize campaign performance.
- Take an active role in developing paid social strategies.
- Assist in the development of advertisement copy for paid media campaigns with the ultimate objective of generating action, interest, and engagement from the targeted audience.
- Assist in the development of creative assets: imagery, videos and other collateral.
- Construct and prepare monthly internal and external performance updates/reports.
- Other duties as assigned.
SKILLS YOU NEED TO HAVE
- Ability to ideate and manage creative production
- Understanding of audience segmentation, targeting, remarketing options across social media platforms
- Basic understanding of various ad formats, creative requirements, best practices across social media platforms
- Excellent writing, grammar and communication skills
- Effective organization and time management skills
- Problem solver, team player, always eager to learn, proactive, adaptable and flexible
- Ability to multitask and meet deadlines under pressure
- Strong interest in advertising and passionate about all things digital media
EXPERIENCE WE’RE LOOKING FOR
- 2+ years of experience managing paid media campaigns, with an emphasis on paid social
- Google Analytics certified is preferred
- Facebook Blueprint certified is ideal
- Facebook Ads Experience: building social audiences, ad creative, and ad copy
- Prior remote work experience is strongly preferred
- Previous agency internship or experience a plus
BENEFITS
- Company-assisted medical insurance programs and dental insurance programs
- 401(k) with employer matching and profit sharing
- Vacation (PTO) and sick leave
- Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Great career growth opportunity. You’ll have direct access to agency leadership and graduate level university training.
ABOUT OUR HIRING PROCESS
We take pride in fostering a growth-minded company culture where everyone counts on each other, so please take note of our hiring process.
- Application Review
- Assessment for qualified applicants
- First Interview
- Team Interview
- Background Check
- Onboarding!
ABOUT OUR COMPANY
Optidge helps established businesses increase their website traffic and convert customers online through strategic PPC, SEO, and social media campaigns. Optidge’s mission is to craft highly personalized marketing strategies to drive top-line growth for our clients.
We are a passionate group of digital marketers that aren’t afraid to make mistakes, yet are constantly looking to improve and grow, while supporting each other and our clients. We do our best to work hard and support our team members, while taking the necessary time required to rejuvenate and spend with family, friends, or one’s self.
Optidge was founded as a local, single-man consultancy in 2010 and has grown into a 12+ member agency covering the USA and beyond.